Introduction: When the Human Body Became an Advertising Medium A man walks through a crowded London street carrying two large advertising boards, one on his chest and another on his…
Introduction: When Newspapers Became a Marketplace In the early seventeenth century, a reader opening a newspaper in Amsterdam expected to encounter reports about wars, foreign rulers, political developments and commercial…
Introduction: The Artist Who Helped Give the Reformation Its Face The familiar image of Martin Luther did not spread across Europe by accident. Long before photography, television or digital media,…
Introduction Few psychological ideas have entered marketing culture as completely as Maslow’s hierarchy of needs. It appears in brand workshops, consumer-behaviour textbooks, advertising presentations and segmentation exercises across the world.…
Introduction Few marketing concepts have travelled as successfully as four short words beginning with the same letter. Product, Price, Place and Promotion appear in introductory textbooks, business plans, university examinations,…
Introduction The photograph that helped launch Instagram’s history was not a polished fashion campaign, a celebrity endorsement or an image produced for a global brand. It showed a dog near…
Introduction Before Albrecht Dürer became one of the most recognisable names of the Northern Renaissance, most European artists were known primarily within the cities, courts, churches or workshops in which…