Introduction Merchandising did not begin with pop stars, football clubs, film studios or theme parks. Long before a concert T-shirt, a Disney figurine or a museum-shop tote bag existed, people…
Introduction A Roman street wall could be a noticeboard, a campaign poster, a shop sign, a public recommendation, a joke, a political appeal and a commercial surface at the same…
Introduction Long before a message could be printed on paper, broadcast through radio or distributed through social media, it could travel in a pocket. A coin was small enough to…
Introduction Tesla’s marketing strategy is one of the most unusual and influential cases in modern business history. The company did not build its brand in the traditional automotive way: large…
Introduction The Starbucks marketing strategy is one of the most influential examples of modern brand building because Starbucks did not simply sell coffee. It transformed coffee into a daily ritual,…
Introduction Artificial intelligence in marketing is one of the defining topics of contemporary marketing history. It affects almost every area of modern marketing: market research, customer segmentation, search engine optimization,…
Introduction Google’s marketing strategy is one of the most influential developments in modern business and marketing history. Google did not simply become a successful search engine. It changed the logic…