Twenty per cent can describe either progress or decline. A brand previously holding a quarter of its market has lost ground at twenty per cent. Another, previously barely present, has…
A management idea with a long international career began as a staffing question. Neil H. McElroy wanted additional personnel for brand work at Procter & Gamble. On 13 May 1931,…
A factory can count the cases it ships without knowing what is happening in the shops. Goods may remain in storage, retailers may build up stocks, and competitors may grow…
A handful of paper slips could determine whether an advertising campaign deserved a national budget. They carried orders, requests for samples and identifying marks that connected a response to a…
Introduction: The Five-Cent Decision That Changed Advertising Imagine receiving a small printed ticket that promises something unfamiliar at no cost. The product is a new carbonated drink, sold for five…
SEO Title: Ernst Litfaß and the History of Advertising Columns Meta Description: Discover how Ernst Litfaß transformed outdoor advertising in Berlin in 1855, why advertising columns already existed in Paris…
Introduction: The Advertising Poster That Was Almost as Large as a Building In 1856, an American circus commissioned an advertisement so large that it had to be printed on ten…