Introduction Marketing is often perceived as a modern discipline shaped by industrialization, mass media, and digital technologies. However, its fundamental principles—communication, persuasion, value exchange, and reputation building—are deeply rooted in…
Introduction Marketing is one of the central disciplines of modern economic systems and significantly shapes the behavior of companies, organizations, and consumers worldwide. At the same time, the term itself…
The history of marketing is traditionally associated with the early civilizations of Mesopotamia, Egypt, or Greece—societies that already possessed writing systems, organized markets, and monetary exchange. However, this perspective is…