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Read more about the article Maslow’s Hierarchy of Needs in Marketing: History, Applications and Criticism
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Maslow’s Hierarchy of Needs in Marketing: History, Applications and Criticism

Introduction Few psychological ideas have entered marketing culture as completely as Maslow’s hierarchy of needs. It appears in brand workshops, consumer-behaviour textbooks, advertising presentations and segmentation exercises across the world.…

Continue ReadingMaslow’s Hierarchy of Needs in Marketing: History, Applications and Criticism
Read more about the article The History of the Marketing Mix: Who Invented the 4Ps and Why They Still Matter in the Age of Social Media

The History of the Marketing Mix: Who Invented the 4Ps and Why They Still Matter in the Age of Social Media

Introduction Few marketing concepts have travelled as successfully as four short words beginning with the same letter. Product, Price, Place and Promotion appear in introductory textbooks, business plans, university examinations,…

Continue ReadingThe History of the Marketing Mix: Who Invented the 4Ps and Why They Still Matter in the Age of Social Media