Blog Read More CHARM Since 1983: How Marketing History Acquired an International Research Community Business History / History / Marketing History Read More Journal of Historical Research in Marketing (2009): Giving Marketing’s Past a Research Agenda Business History / History / Marketing History Read More HubSpot and Inbound Marketing from 2006: Connecting Content, Search and Software Business History / Marketing History / Strategy Read More YouTube from 2005: How a Video Platform Changed Video Marketing Branding / Business History / Customers / History / Marketing History / Strategy Read More Facebook from 2004: From a Campus Directory to Facebook Ads and Social Media Marketing Branding / Business History / Marketing History Read More LinkedIn in 2003: How Professional Networks Changed B2B Marketing, Employer Branding and Social Selling Branding / Business History / Customers / Marketing History Read More Google AdWords in 2000: How Self-Service, Click Pricing and Auctions Changed Search Advertising Branding / Business History / Customers / History / Marketing / Marketing History / Strategy Read More Larry Page, Sergey Brin and Google in 1998: How PageRank Changed the History of Search Engine Optimization Business History / Branding / History / Marketing / Marketing History / Strategy Read More Amazon Recommender Systems from 1998: How Collaborative Filtering Changed Marketing Branding / Business History / Customers / History / Marketing / Marketing History / Strategy Read More Amazon Associates in 1996: How Affiliate Marketing Turned Recommendations into a Distribution Network Branding / Business History / Customers / History / Marketing / Marketing History / Strategy Read More Banner Advertising in 1994: How HotWired and AT&T Helped Turn the Web into an Advertising Medium History / Marketing / Marketing History Read More Search Engine Marketing in 1996: Open Text and the Early Business of Paid Search Business History / History / Marketing History Read More Leonard L. Berry and Relationship Marketing in 1983: The History of a Customer Relationship Perspective Customers / Branding / Business History / History / Marketing History / Strategy Read More Gary Thuerk and the First Commercial Spam Email of 1978: When Direct Marketing Entered the ARPANET Branding / Business History / History / Marketing History / Strategy Read More George Laurer, the UPC Barcode and the First Supermarket Scan in 1974 Business History / Customers / History / Marketing History Read More Eintracht Braunschweig and Jägermeister in 1973: How a Stag Brought Shirt Sponsorship into the Bundesliga Branding / Business History / Marketing History / Strategy Read More Ray Tomlinson and the First Network Email in 1971: How Computer Mail Became Communication Infrastructure Business History Read More Al Ries, Jack Trout and the History of Positioning: The Publications of 1969 and 1972 History / Marketing History / Strategy Read More Philip Kotler’s Marketing Management in 1967: How a Textbook Shaped a Discipline History / Marketing History / Strategy Read More DAGMAR in 1961: Russell H. Colley and the Discipline of Measurable Advertising Goals History 1 2 3 4 Go to the next page
Read More CHARM Since 1983: How Marketing History Acquired an International Research Community Business History / History / Marketing History
Read More Journal of Historical Research in Marketing (2009): Giving Marketing’s Past a Research Agenda Business History / History / Marketing History
Read More HubSpot and Inbound Marketing from 2006: Connecting Content, Search and Software Business History / Marketing History / Strategy
Read More YouTube from 2005: How a Video Platform Changed Video Marketing Branding / Business History / Customers / History / Marketing History / Strategy
Read More Facebook from 2004: From a Campus Directory to Facebook Ads and Social Media Marketing Branding / Business History / Marketing History
Read More LinkedIn in 2003: How Professional Networks Changed B2B Marketing, Employer Branding and Social Selling Branding / Business History / Customers / Marketing History
Read More Google AdWords in 2000: How Self-Service, Click Pricing and Auctions Changed Search Advertising Branding / Business History / Customers / History / Marketing / Marketing History / Strategy
Read More Larry Page, Sergey Brin and Google in 1998: How PageRank Changed the History of Search Engine Optimization Business History / Branding / History / Marketing / Marketing History / Strategy
Read More Amazon Recommender Systems from 1998: How Collaborative Filtering Changed Marketing Branding / Business History / Customers / History / Marketing / Marketing History / Strategy
Read More Amazon Associates in 1996: How Affiliate Marketing Turned Recommendations into a Distribution Network Branding / Business History / Customers / History / Marketing / Marketing History / Strategy
Read More Banner Advertising in 1994: How HotWired and AT&T Helped Turn the Web into an Advertising Medium History / Marketing / Marketing History
Read More Search Engine Marketing in 1996: Open Text and the Early Business of Paid Search Business History / History / Marketing History
Read More Leonard L. Berry and Relationship Marketing in 1983: The History of a Customer Relationship Perspective Customers / Branding / Business History / History / Marketing History / Strategy
Read More Gary Thuerk and the First Commercial Spam Email of 1978: When Direct Marketing Entered the ARPANET Branding / Business History / History / Marketing History / Strategy
Read More George Laurer, the UPC Barcode and the First Supermarket Scan in 1974 Business History / Customers / History / Marketing History
Read More Eintracht Braunschweig and Jägermeister in 1973: How a Stag Brought Shirt Sponsorship into the Bundesliga Branding / Business History / Marketing History / Strategy
Read More Ray Tomlinson and the First Network Email in 1971: How Computer Mail Became Communication Infrastructure Business History
Read More Al Ries, Jack Trout and the History of Positioning: The Publications of 1969 and 1972 History / Marketing History / Strategy
Read More Philip Kotler’s Marketing Management in 1967: How a Textbook Shaped a Discipline History / Marketing History / Strategy
Read More DAGMAR in 1961: Russell H. Colley and the Discipline of Measurable Advertising Goals History
