Marketing books often celebrate new inventions, while archives reveal older examples of supposedly novel practices. Investigating that tension is part of the work associated with CHARM, the Conference on Historical…
A book about labels published in 1956 received fresh attention in 2009. Paula A. McLean revisited Stanley C. Hollander’s History of Labels in the inaugural issue of the Journal of…
Among the objects acquired by London's Victoria and Albert Museum in 2026 is a reconstructed YouTube watch page dated 8 December 2006. It presents the platform's first video together with…
Before click bids helped allocate Google's advertising positions, AdWords sold impressions. That easily overlooked distinction leads directly into the history of search advertising. The service launched in October 2000 already…
A website can declare itself the leading authority in its field. The claim becomes more interesting when other websites point to it. Even then, a difficult question remains: should every…
A large online catalogue solves one problem while creating another. It makes many products accessible, but leaves visitors with the work of finding what suits them. Amazon's early recommender systems…
A website about dogs did not need a warehouse to earn money from books. A cooking site did not need its own payment desk or dispatch department. In July 1996,…