The Advent Calendar as a Marketing Tool: From Paper Pictures to Premium Products
A beauty box on sale for hundreds of euros and a child moving a paper clock hand each day may seem to belong to different worlds. Both, however, organise anticipation…
YouTube from 2005: How a Video Platform Changed Video Marketing
Among the objects acquired by London's Victoria and Albert Museum in 2026 is a reconstructed YouTube watch page dated 8 December 2006. It presents the platform's first video together with…
LinkedIn in 2003: How Professional Networks Changed B2B Marketing, Employer Branding and Social Selling
A résumé records what someone has done professionally. A network can also reveal how a conversation might begin. The difference between those two kinds of information explains an important part…
Google AdWords in 2000: How Self-Service, Click Pricing and Auctions Changed Search Advertising
Before click bids helped allocate Google's advertising positions, AdWords sold impressions. That easily overlooked distinction leads directly into the history of search advertising. The service launched in October 2000 already…
Amazon Recommender Systems from 1998: How Collaborative Filtering Changed Marketing
A large online catalogue solves one problem while creating another. It makes many products accessible, but leaves visitors with the work of finding what suits them. Amazon's early recommender systems…
Amazon Associates in 1996: How Affiliate Marketing Turned Recommendations into a Distribution Network
A website about dogs did not need a warehouse to earn money from books. A cooking site did not need its own payment desk or dispatch department. In July 1996,…
Leonard L. Berry and Relationship Marketing in 1983: The History of a Customer Relationship Perspective
A four-page conference paper gave a lasting name to a substantial marketing agenda. Leonard L. Berry's Relationship Marketing appeared on pages 25-28 of Emerging Perspectives on Services Marketing in 1983.…