Marketing books often celebrate new inventions, while archives reveal older examples of supposedly novel practices. Investigating that tension is part of the work associated with CHARM, the Conference on Historical…
A book about labels published in 1956 received fresh attention in 2009. Paula A. McLean revisited Stanley C. Hollander’s History of Labels in the inaugural issue of the Journal of…
Entering a website address could become the beginning of a sales conversation. HubSpot's Website Grader examined a site, assigned a score and suggested improvements. Introduced in February 2007, the tool…
Among the objects acquired by London's Victoria and Albert Museum in 2026 is a reconstructed YouTube watch page dated 8 December 2006. It presents the platform's first video together with…
Thirty dollars a day bought the Harvard College Democrats advertising on thefacebook.com in spring 2004. Their message promoted a trip to New Hampshire. This small booking provides a useful starting…
A résumé records what someone has done professionally. A network can also reveal how a conversation might begin. The difference between those two kinds of information explains an important part…
Before click bids helped allocate Google's advertising positions, AdWords sold impressions. That easily overlooked distinction leads directly into the history of search advertising. The service launched in October 2000 already…