Fourteen centimetres were enough to place a fundamental question about German football on a player's chest. Was the stag on the yellow shirt a club crest or an advertisement for…
The wording of the first message has been forgotten, while its address symbol is recognized around the world. That unusual combination brings the history of email into focus. What mattered…
A commercial can have two audiences. One consists of the people it is meant to persuade. The other consists of the professionals who judge how well it was made. Cannes…
A claim to be the world's first television advertiser is a powerful piece of brand history. It gives a company a place in the story of a medium, reaching far…
Introduction Retail empires are often described from the perspective of their largest stores, most recognisable advertising campaigns or latest financial results. Tesco’s history is better understood by beginning with a…