Bulova and the First Television Commercial: What Happened in 1941?
A claim to be the world's first television advertiser is a powerful piece of brand history. It gives a company a place in the story of a medium, reaching far…
Rosser Reeves and the USP: A History of the Unique Selling Proposition
A chocolate candy need not be sold through a complicated explanation of its recipe. Its advantage can be shown through an ordinary experience: chocolate enjoyed in the mouth rather than…
American Marketing Association: The 1937 Merger and the History of Marketing Associations
A research book of 1937 records an institutional transition. Prepared through the American Marketing Society, "The Technique of Marketing Research" appeared under the new American Marketing Association after the Society…
Journal of Marketing: How a Journal Has Shaped Marketing Scholarship Since 1936
Agricultural policy occupied the opening research pages. When the first issue of the Journal of Marketing appeared in July 1936, Don S. Anderson discussed consumers and the Agricultural Adjustment Administration.…
Budweiser: A short history of advertising during prohibition
Budweiser: An American Marketing Icon Budweiser, an American icon and a beer brand that is well known beyond US borders, has always been famous and loved for its marketing activities.…