The Advent Calendar as a Marketing Tool: From Paper Pictures to Premium Products
A beauty box on sale for hundreds of euros and a child moving a paper clock hand each day may seem to belong to different worlds. Both, however, organise anticipation…
Coca-Cola and Santa Claus: Did the Brand Really Create the Red Suit?
A cheerful older man with a white beard and red coat looks out from an advertisement. Beside him is a bottle of Coca-Cola. The image has become so familiar that…
Black Friday: The History of a Shopping Day and Its Impact on Marketing and Retail
The Friday after Thanksgiving may look like a sudden rush for bargains. For retailers, however, it is the visible result of decisions made months earlier: which products to discount, how…
CHARM Since 1983: How Marketing History Acquired an International Research Community
Marketing books often celebrate new inventions, while archives reveal older examples of supposedly novel practices. Investigating that tension is part of the work associated with CHARM, the Conference on Historical…
Journal of Historical Research in Marketing (2009): Giving Marketing’s Past a Research Agenda
A book about labels published in 1956 received fresh attention in 2009. Paula A. McLean revisited Stanley C. Hollander’s History of Labels in the inaugural issue of the Journal of…
HubSpot and Inbound Marketing from 2006: Connecting Content, Search and Software
Entering a website address could become the beginning of a sales conversation. HubSpot's Website Grader examined a site, assigned a score and suggested improvements. Introduced in February 2007, the tool…
YouTube from 2005: How a Video Platform Changed Video Marketing
Among the objects acquired by London's Victoria and Albert Museum in 2026 is a reconstructed YouTube watch page dated 8 December 2006. It presents the platform's first video together with…