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Read more about the article George Laurer, the UPC Barcode and the First Supermarket Scan in 1974

George Laurer, the UPC Barcode and the First Supermarket Scan in 1974

  • Post author:Marc Brida
  • Post published: 23. October 2026
  • Post category:Business History/Customers/History/Marketing History

The checkout counter in Troy carried an agreement that extended far beyond one Ohio supermarket. On 26 June 1974, a package of Wrigley's Juicy Fruit gum was identified through its…

Continue ReadingGeorge Laurer, the UPC Barcode and the First Supermarket Scan in 1974
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Recent Posts

  • The Advent Calendar as a Marketing Tool: From Paper Pictures to Premium Products
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  • CHARM Since 1983: How Marketing History Acquired an International Research Community
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