A commercial can have two audiences. One consists of the people it is meant to persuade. The other consists of the professionals who judge how well it was made. Cannes…
A product had to become legible to a machine before its sale could become a routine source of detailed electronic information. That was the challenge Norman Joseph Woodland and Bernard…
A claim to be the world's first television advertiser is a powerful piece of brand history. It gives a company a place in the story of a medium, reaching far…
A chocolate candy need not be sold through a complicated explanation of its recipe. Its advantage can be shown through an ordinary experience: chocolate enjoyed in the mouth rather than…
A research book of 1937 records an institutional transition. Prepared through the American Marketing Society, "The Technique of Marketing Research" appeared under the new American Marketing Association after the Society…
Agricultural policy occupied the opening research pages. When the first issue of the Journal of Marketing appeared in July 1936, Don S. Anderson discussed consumers and the Agricultural Adjustment Administration.…
The most spectacular advertisement for a research method was a competitor's failed election forecast. In 1936, the American magazine Literary Digest expected Republican Alf Landon to win the presidency. Franklin…