Bevo Tray from Anheuser Busch from Prohibition

Bevo was a brand of Anheuser Busch that was brought to market during the American prohibition of alcohol.

Bevo was introduced as a non-alcoholic beverage to serve as an beer alternative during prohibition. This Bevo tray from the 1920´s picked up the typical Budweiser Clydesdale horses and wagon which were used in the regular beer brands traditional parade and added Bevo´s mascot the fox into it as well. Thus the brewery used heritage marketing to advertise for a substitute product.