Branding
Tesco Marketing History: How a Market Trader Built Britain’s Most Powerful Retail Brand
Introduction Retail empires are often described from the perspective of their largest stores, most recognisable…
Albrecht Dürer and the Origins of Personal Branding: Early Trademarks, Print Distribution and Intellectual Property
Introduction Before Albrecht Dürer became one of the most recognisable names of the Northern Renaissance,…
Tesla Marketing Strategy: A Historical Study of Mission, Product Spectacle and Brand Power Without Traditional Advertising
Introduction Tesla’s marketing strategy is one of the most unusual and influential cases in modern…
Starbucks Marketing Strategy: A Historical Study of Coffee, the “Third Place” and Global Brand Experience
Introduction The Starbucks marketing strategy is one of the most influential examples of modern brand…
The AI-Revolution in Marketing: From Early AI Research to ChatGPT, Generative Content and Algorithmic Customer Relationships
Introduction Artificial intelligence in marketing is one of the defining topics of contemporary marketing history.…
Google Marketing Strategy: A Historical Study of Search, Intent and Platform Power
Introduction Google’s marketing strategy is one of the most influential developments in modern business and…