German textbook with the translated title “Modern Advertising=Art”
No publication date, probably around 1910.
Title (translated):
MODERN ADVERTISING ART: MANUAL OF THE NEW AGE INSERTION AND PROPAGANDA TECHNOLOGY FOR INDUSTRIALS, MANUFACTURERS, MERCHANTS, WHOLESALERS AND DETAILLISTS, BUSINESS AND COMMERCIAL OPERATORS OF ALL SECTORS, TRADE EMPLOYEES, TRADES, etc.
Title in German:
MODERNE REKLAMEKUNST: HANDBUCH DER NEUZEITLICHEN INSERTIONS-
UND PROPAGANDATECHNIK FÜR INDUSTRIELLE, FABRIKANTEN, KAUFLEUTE, GROSSISTEN UND
DETAILLISTEN, GESCHÄFTS- UND GEWERBETREIBENDE ALLER BRANCHEN, HANDELS-
ANGESTELLTE, REKLAMECHEFS, HANDELS- LEHRER
Author: Volger, Bruno.
Published: Stuttgart, Germany, by Schwabacher’sche Verlagsbuchhandlung, first edition.
Content: 8vo. Decorative Boards. Graphic Design Survey. 157+ 26pp (advertisements at rear), 70 b&w illustrations. Text in German.
Description: “Moderne Reklamekunst” is a comprehensively illustrated survey of the art and technique of modernist advertising and poster design in Germany prior to the first World War.
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